How to Create the Perfect Christmas Landing Page (And Bring the Gospel to Your Community!
Your Church's perfect landing page
Christmas is here—the most joyful time of year, and one of the greatest opportunities we have as a church to share the message of hope, love, and salvation through Jesus Christ. But in a busy season, it’s easy for the noise of shopping, events, and parties to drown out the invitation to experience the real meaning of Christmas.
This year, let’s change that. By creating a Christmas landing page, your church can be a beacon of light in your community, inviting people to connect, celebrate, and ultimately hear the gospel. And to help you get started, we’ve created the Christmas Landing Page Builder Kit—a free resource to make your landing page easy, effective, and ready to reach your town.
The Opportunity of Christmas
Christmas is unlike any other time of year. People who might not step foot in a church otherwise are often open to coming to a Christmas service or event. It’s the perfect season to reach the lost with the message of Jesus’ birth—the fulfillment of God’s promise and the hope of the world.
But how do you make sure they know they’re invited? How do you cut through the busyness and connect with people in your community? A well-designed landing page is one way to make that invitation clear and compelling.
What Makes a Great Christmas Landing Page?
A great landing page isn’t just about listing service times—it’s about creating an experience that invites, welcomes, and connects. Here’s what your page should focus on:
A Joyful Headline: Start with something warm and inviting. “Celebrate the Joy of Christmas at [Your Church Name]!” or “You’re Invited to Experience the Hope of Christmas!”
Clear Details:
Share the basics—service times, locations, and what visitors can expect, like candlelight services, kids' programs, or free refreshments. Use simple, clear language that removes barriers for first-time guests.A Strong Call to Action:
Encourage visitors to plan their visit or RSVP. Make it as easy as possible for them to say “yes” to your invitation.Warm Imagery:
Use photos that reflect the heart of your church—smiling faces, family moments, and holiday joy. Help visitors see themselves as part of your community.An Invitation to Belong:
Go beyond events. Let your page express the deeper invitation to connect with your church family and, most importantly, with Jesus.
Make Your Church the Hub of Christmas Joy
Christmas outreach doesn’t stop with your landing page—it’s just the beginning! The landing page should be the gateway to a season filled with opportunities to bless your community and share the gospel. Here are some creative ideas to turn your church into a hub for Christmas joy:
Host a “Christmas in [Your Town/State]” Celebration:
Partner with local businesses or organizations to create a family-friendly event. Include a bonfire, caroling, hot cocoa, and a space for conversations about the hope of Christmas.Organize a Live Nativity:
Bring the Christmas story to life with a live nativity on your church property or at a local event. It’s a great way to attract families and share the story of Jesus’ birth
.
Cookie Decorating Parties:
Invite families to a fun, non-religious event like a cookie-decorating afternoon or gingerbread house contest. These memory-making moments build trust and provide natural opportunities to invite people to your Christmas services.Community Movie Night:
Host a screening of a beloved Christmas movie, complete with popcorn and cozy blankets. Keep the atmosphere welcoming and warm.Candlelight Caroling:
Take Christmas carols into your neighborhood or town square. Hand out invitations to your big service afterward.Serve Together:
Organize a toy drive, coat collection, or food bank service project. Show your community that your church cares, and invite them to join you.
These fun, accessible events help people feel connected to your church before they even attend a service. Then, when they walk through the doors on Christmas Eve, they already feel like part of the family.
Create Moments That Point to the Gospel
Every outreach event, landing page, and invite is ultimately an opportunity to share the gospel. The ultimate goal isn’t just to have a full sanctuary on Christmas Eve—it’s to help people encounter Jesus and respond to His love.
As you plan, think about:
How your church can create moments where people feel seen and welcomed.
Ways to weave the story of Jesus into your events naturally.
How to make the gospel message the highlight of your Christmas service, whether through a heartfelt sermon, a moment of reflection, or a simple invitation to follow Jesus.
Photo by Food Photographer | Jennifer Pallian on Unsplash
Your Free Resource to Get Started
If you’re ready to create a landing page that reflects the heart of your Christmas outreach, we’ve got you covered. The Christmas Landing Page Builder Kit includes everything you need:
A ready-made wireframe to guide your design.
Step-by-step instructions to make your page visitor-friendly.
Expert tips for optimizing your page for search engines so more people can find you.
Final Thoughts
Christmas is the greatest season to share the greatest story. Let’s make the most of it by inviting, connecting, and creating moments that point people to Jesus. Whether it’s through a beautifully designed landing page or a warm cup of cocoa at a live nativity, every effort matters. This is our chance to be a light in the darkness and to remind the world of the joy, peace, and hope found in the birth of our Savior.
Let’s get to work—and let’s make this Christmas unforgettable.